Rich The Kid “The World is Yours” Album Review
May 1, 2018
Dimitri Rogers also known as “Rich The Kid”, released his debut album “The World Is Yours”. Naturally, many newcomers discovered Rich The Kid after “New Freezer,” his collaboration with Kendrick Lamar. The song “No Question” is a highlight of the album, once again establishing Future’s influence on modern-day trap music. For those appreciative of the melodically dark, “No Question” should serve as a substitute banger for the star-making “Plug Walk.” These songs were the peak of his album.
Things slow down a bit during the album’s middle phase; while the listening experience doesn’t entirely sag, it does find Rich exploring different styles with varying degrees of success. Yet the Khalid assisted “Too Gone”, while occasionally boosted by a pleasant melody, feels like a missed opportunity for his artistic development. All the best rappers have a weakness, but with Rich, the braggadocio is infinite.
The track “Made It” feels underdeveloped, as if Rich knew what he wanted to do, but failed to execute the implied concept. It would have been nice to discover more about the man behind the persona, yet Rich seems content to hide behind his wealth. On that note, the album closer “Dead Friends” might be the closest we come to uncovering the truth. At surface level, the song operates as a Lil Uzi Vert diss track, in which Rich clowns on his former friend. The fact that Rich made this track in the first place speaks volumes about his values. Clearly, Rich was hurt by Uzi’s perceived betrayal and was compelled to close out his debut with a grievance.
Despite the lack of depth, “The World Is Yours” remains a respectable effort from front to back. The outstanding production and enjoyable guest features keep the album entertaining. Jonah Yano shared his opinion about the album, “ I personally started listening to Rich’s music when he released “Plug Walk,” but overall I think the album is an 7.5/10.”
An anonymous survey rating the album recorded a score of 8/10, everyone knowing the song “Plug Walk”.